Product Manager, SMA

Job Overview In this role the incumbent supports the development and execution of global marketing initiatives for a product, indication, customer segment, or disease area. The role translates brand strategy into tactical marketing plans and is responsible for the successful implementation of campaigns, content, congress activities, customer engagement programs, and other commercial initiatives. Working cross-functionally with Medical, Market Access, Analytics, Regulatory, Compliance, and regional market teams, the incumbent ensures marketing activities are aligned with business objectives and customer needs. The role combines strong executional leadership with growing strategic contribution through market insights, campaign optimization, and brand planning support. Principal Accountabilities * * Develop and execute integrated marketing tactics, campaigns, customer engagement initiatives, and content programs aligned to brand objectives.  … Vollständiges Inserat und Bewerbung: https://biibhr.wd3.myworkdayjobs.com/en-US/external/job/Baar-Switzerland/Product-Manager--SMA_REQ24256?locationCountry=187134fccb084a0ea9b4b95f23890dbe